San Francisco, CA () - DigitalCustom Group, Inc. today announced that it has reached agreement with the 450-member Independent Photo Imagers group to offer IPI members immediate fulfillment for a new series of custom edited photo-to-art treatments.

DigitalCustom's new service allows IPI retailers to order virtually any photo to be custom edited to appear as though it were an original watercolor, oil or pastel illustration. Common subjects include formal portraits, casual photos of children, couples, families and animals, homes and architecture and vacation scenes. For retailers whose print fulfillment is limited, DigitalCustom will provide prints on premium art media. Standard turnaround on digital files is 8 business days, with expedited 3-day service available.

Brent Bowyer, IPI's President, said, "DigitalCustom's new series of custom edited photo-to-art services really caught our attention and in-store tests convinced us this service should be offered immediately to IPI stores. We have all seen, and some of us sell, simple "plug-in" conversions of photos to simulated artwork. DigitalCustom's service is different, as it is done by creative artists with hands-on attention to detail. An example is that DigitalCustom can make adjustments to image composition to eliminate elements that detract from work's impact. The brushwork of the paintings looks every bit real, and customers will think the pastel will rub off on their fingers. This service wonderfully combines technology and creative talent."

DigitalCustom's President, Jeff Makoff, said "We look forward to extending our new series of custom edited photo-to-art service to IPI stores. Stores will appreciate the quality control, ease-of-use and support for which DigitalCustom is known. Our fine art treatments show customers how much can be done with professional digital editing. These services will help stores carry the message that 'The Photo Is Only The Starting Place'" into new areas. These services will lead directly to more sales of enlargements, frames, cards and other types of displays."

High resolution samples of the watercolor, oil and pastel treatments are available on request.

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About DigitalCustom Group, Inc.
DigitalCustom Group offers custom digital photo editing, repair and restoration services in the U.S., Asia, Europe and Latin America. Under an agreement with Italy's Fratelli Alinari (, DigitalCustom has reference access to one of the world's largest collections of historical images. DigitalCustom's corporate offices are in San Francisco, California and its worldwide customer service facility is in Cincinnati, Ohio. More information about DigitalCustom Group is available on its Web site at

About IPI
Independent Photo Imagers' (IPI) members own and operate in excess of 450 business locations providing analog and digital photofinishing services, portrait and photography services, graphics and photo restoration services, retail sales of photo related products and software, retail sales of analog and digital cameras, and retail sales of other goods, products and services. IPI provides its members and its strategic partners the benefits of group buying for photofinishing consumables; photofinishing and digital imaging equipment; retail goods and products and services; cyber and face-to-face national networking; national marketing and advertising; education and fun. The association has grown continuously since its inception in 1983 and enjoys an average current increase in new members at approximately twenty percent per year. It is headquartered in Charleston, West Virginia and has members throughout the continental United States and Hawaii.

Press Contact

Karen Gravelle
DigitalCustom Group, Inc.
187 Pavilion Parkway, Suite 122
Newport KY 41071
Tel: +1 (513) 645-3030


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