FOR IMMEDIATE RELEASE
DIGITALCUSTOM REACHES DEAL WITH INDEPENDENT PHOTO IMAGERS TO OFFER PHOTO ART TREATMENTS
San Francisco, CA () -
DigitalCustom Group, Inc.
today announced that it has reached agreement with the 450-member Independent
Photo Imagers group to offer IPI members immediate fulfillment for a new
series of custom edited photo-to-art treatments.
DigitalCustom's new service allows IPI retailers to order virtually any
photo to be custom edited to appear as though it were an original watercolor,
oil or pastel illustration. Common subjects include formal portraits,
casual photos of children, couples, families and animals, homes and architecture
and vacation scenes. For retailers whose print fulfillment is limited,
DigitalCustom will provide prints on premium art media. Standard turnaround
on digital files is 8 business days, with expedited 3-day service available.
Brent Bowyer, IPI's President, said, "DigitalCustom's new series
of custom edited photo-to-art services really caught our attention and
in-store tests convinced us this service should be offered immediately
to IPI stores. We have all seen, and some of us sell, simple "plug-in"
conversions of photos to simulated artwork. DigitalCustom's service is
different, as it is done by creative artists with hands-on attention to
detail. An example is that DigitalCustom can make adjustments to image
composition to eliminate elements that detract from work's impact. The
brushwork of the paintings looks every bit real, and customers will think
the pastel will rub off on their fingers. This service wonderfully combines
technology and creative talent."
DigitalCustom's President, Jeff Makoff, said "We look forward to
extending our new series of custom edited photo-to-art service to IPI
stores. Stores will appreciate the quality control, ease-of-use and support
for which DigitalCustom is known. Our fine art treatments show customers
how much can be done with professional digital editing. These services
will help stores carry the message that 'The Photo Is Only The Starting
Place'" into new areas. These services will lead directly to more
sales of enlargements, frames, cards and other types of displays."
High resolution samples of the watercolor, oil and pastel treatments are
available on request.
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DigitalCustom Group, Inc.
DigitalCustom Group offers custom digital photo editing, repair and restoration
services in the U.S., Asia, Europe and Latin America. Under an agreement
with Italy's Fratelli Alinari (www.alinari.com),
DigitalCustom has reference access to one of the world's largest collections
of historical images. DigitalCustom's corporate offices are in San Francisco,
California and its worldwide customer service facility is in Cincinnati,
Ohio. More information about DigitalCustom Group is available on its Web
site at www.digitalcustom.com.
Independent Photo Imagers' (IPI) members own and operate in excess of
450 business locations providing analog and digital photofinishing services,
portrait and photography services, graphics and photo restoration services,
retail sales of photo related products and software, retail sales of analog
and digital cameras, and retail sales of other goods, products and services.
IPI provides its members and its strategic partners the benefits of group
buying for photofinishing consumables; photofinishing and digital imaging
equipment; retail goods and products and services; cyber and face-to-face
national networking; national marketing and advertising; education and
fun. The association has grown continuously since its inception in 1983
and enjoys an average current increase in new members at approximately
twenty percent per year. It is headquartered in Charleston, West Virginia
and has members throughout the continental United States and Hawaii.